I came across this clip, taken from a UK Tv series called “Screen Burn”. It starts with the progress film editing made during the last years, but around 1m30s it shows an example on how to twitch and tweak the exact same Tv scene in totally different interpretations. Even so it is nothing really revolutionary, but it is definitely a great excample for visual spinmastering. Or how to spice up some boring crap with non existing sensations and drama.

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Another little story on the edge.
The web is still buzzing around about the latest “Digg-thing” .
Someone submitted a story which got dugg quite often. Well, thats how Digg works, but the story this time was about something people related to the music industry already have found their love in. It was about DRM, in fact a few numbers and letters which are the AACS key to decrypt HD-DVDs.

The key is now on it’s way to earn his web fame. As Fred von Lohmann of the EFF (oh… and don’t forget to join the EFF!) wrote in his blog, it is even illegal to post it but more over “In addition to having been posted on hundreds of thousands of web sites (and resulting in the temporary shutdown of Digg.com), the key has already spawned a song, a quiz, a domain name, and numerous T-shirts.”
Again a great step to the death of DRM. Actually I’m thinking about putting a countdown or so on this page. Something like 1000Days Till DRM’s Death.
By the way, there is a really interesting interview, with the DRM hacker out. It’s, of cause, a big topic over at BoingBoing.

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Seth Godin pointed in his blog to a great article in the Washinton Post. Shankar Vedantam talks about the so called Decoy Effect. It is, taken all fancy words aside, a description for the fact, that most people tend to choose always the one in the middle. In my view it is this kind of pain free behavior people show in these cases, when marketing DIDN’T work. If there is nothing really relevant what influences someones decision to be passionated about one particular product, artist or brand, the Decoy Effect comes in. And since most people seem to live in a pain and challange avoiding way, this effect gets bigger and bigger. (Just turn on your radio…)

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You might remember Carlton Banks of the The Fresh Prince of Bel-Air. Last year he won the Celebrity Duets reality show and did as his victory dance his famous Tom Jones Dance alike impression. He actually promoted in the 80th his own dancing video. And in fact he really had talent!

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I’m really posting way to much youtube videos on this blog but I’m so addicted to these little moments which you were neve be able to find only a few month ago. Now Youtube did award the Videos of the year and the winners are:

Most Creative
(no video, you have already seen it way to often)
Here It Goes Again
OKGo

Best Series

Ask A Ninja
digitalfilmmaker

Best Music Video

Say It’s Possible
TerraNaomi

Most Inspirational

Free Hugs Campaign
PeaceOnEarth123

I dropped a few cathegories, anyhow I got quite mixed feelings about these listed. First OKGo, yes they definatly became the poster boys for youtube music videos. Besides their disappointing sales it looks like they couldn’t really get out of the hype band cathegorie.

Ask A Ninja is still a quite funny idea. It somehow suprises me that it’s continuing to be such a big hit, but it might have to to with the highly professional people behind it.

The best music video… a whiney, guitar playing emo chick? And don’t tell me about her voice. Her headvoice is definitely not connected.

Well the only one I liked so far is the free hugs campaign. Anyone willing to give me one? heh

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Yes, we all know it and especially my monthly co-blogger. Crispin Porter + Bogusky is the place to go for creativity. No agency has grown a stronger position in the last few years on finding creative ways in all kinds of communications like no other. But over the last few month it seems that there is some trouble coming up down their in Miami.

Burt Helm over at Businessweek reports about the loss of CPB’s account of Miller Beer. And the reasons are of cause the sales. Some campaigns like this:

This might be “somehow” funny on the outside and are definatley creative, but if they actually move the sales is written on another paper. Beeing creative is one thing, but winning an Effie is something different.
Of cause over at AdRants, they are already ranting and raving.
Actually it’s a quite interesting discussion, in how far an agency might adapt to a client or if living the creativity is more important. Quite similar to the music industry and signing artists.

In the long run it might be better for both, Miller and CPB to have splitted. Miller will go back to some Beer & Babes Ads and Crispin Porter + Bogusky can focus on working with clients who need more creative input and allow them to do so.

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Hmm I’m not quite shure what to think about them. Adrants think they are cool. Mhm… Well the “sex sells” philosophy is really boring and not creative at all. It is working, for shure, but hell Britney sells records but I still don’t like her at all…
So just in case you are male and horny… let me know if this video helped you buying their book:

The others, this one and that one are, at least in my opinion lame.
But since I think Punk Marketing is a really awsome brandname… you can check out their book here.

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Hello you.. btw happy new year! What was the.. ah right… today I#ll trying to be mr buzzburster.. the mr. buzz AND the mr. buster in just one FREAKY person!!

Why? Well.. Mr. Buzz has to write 30 Happy new year emails 70 xing messages but not to forget his 1500+ myspace friends .. he really seems to be a nice guy hehe.. Ok.. You have to think i’m still on some new year party drugs? NO! Completely wrong! It’s just.. i feel a little blurry.. caused by a massive COKE LIGHT OVERDOSE.. it just tastes that great you know what i mean.. it’s the whole package.. the bottle.. the taste.. even the marketing around. I NEVER take part @ any bonus point actions or whatever.. i’m just too lazy for that kinda stuff. But coke is able to motivate me. Why? Well.. they have prizes to be given away every f****** hour and the prizes change. At the moment Mac Books are the main attraction - and those cuties made me get active…

Hmmm.. they even made me nearly break my damn finger nails hrrr.. cause i had to get the code from inside the bottles closure. And on top of this.. i  also really had to work hard on identifying the code numbers. Now you’re laughing? Huh? Hey.. come on.. the web seems to get attentive when it comes to visually handicaped individuals, but print does obviously not. The flexibility of online media with the possibility of tailor-made settings by active user interaction shows it’s predominnce once again. But please, Mr Coke.. whereever you are.. think of the disabled… cause they love coke light as well!!!

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