I’m really posting way to much youtube videos on this blog but I’m so addicted to these little moments which you were neve be able to find only a few month ago. Now Youtube did award the Videos of the year and the winners are:

Most Creative
(no video, you have already seen it way to often)
Here It Goes Again
OKGo

Best Series

Ask A Ninja
digitalfilmmaker

Best Music Video

Say It’s Possible
TerraNaomi

Most Inspirational

Free Hugs Campaign
PeaceOnEarth123

I dropped a few cathegories, anyhow I got quite mixed feelings about these listed. First OKGo, yes they definatly became the poster boys for youtube music videos. Besides their disappointing sales it looks like they couldn’t really get out of the hype band cathegorie.

Ask A Ninja is still a quite funny idea. It somehow suprises me that it’s continuing to be such a big hit, but it might have to to with the highly professional people behind it.

The best music video… a whiney, guitar playing emo chick? And don’t tell me about her voice. Her headvoice is definitely not connected.

Well the only one I liked so far is the free hugs campaign. Anyone willing to give me one? heh

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It’s just crazy. Even Lucian James put them on AgendaInc’s Top Music Act of the Month list and Spinner is writing about them. Wigs On Sticks’ opened for Scissor Sisters in New York and looks like they got something going on. You got to check out their amazing choreography. Almost like OK Go’s.

Come on guys, it’s at least -somewhat creative-. At least I like them way over Spinner’s No1 act to watch Amy Winehouse. But I tend to look to much for creative power in acts…

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Again some Rove’isms fresh from Andrew Sullivan:
MC Rove… and this time it is even for real!
Almost like Rock’n'Roll Atwater. Well ok, Atwater at least had some musical talent…

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I added yesterday 2 new links to the blogroll:

Recording Industry vs The People
Ty Rogers & Ray Beckerman are lawyers in NY and fighting the RIAA.

Gerd Leonhard
Self-Proclaimed Digital Music Media Tv Radio Futurist

Just in case so you got something to read if googling yourself doesn’t help any longer

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There is this video around about Richard Nixon Campaign and a very short interview with Karl Rove. Actually I didn’t really intent to blog about it but Andrew Sullivan’s Comment: “He’s unrecognizable - and kinda cute” made me really laugh.
Actually the video itself isn’t worth watching. It’s really only 10 seconds and no catchy phrases besides Rove helding up a sign “Generation Of Peace”.
But Rove seems to have even bigger fans. Check out the video below!

Hm actually this posting now even does make sense in the context of my music focused postings on our little dirty media blog.

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Motivated by this recent Tila Tequila story,I will try to write a few words on myspace as a marketing tool:

Myspace became over the last month THE place to market yourself, your band and much more. Even your neighbours dog might have running one of these funny little myspace friend adders. Yes, I have myself played around with a few and it’s quite amazing how fast you can seed up an account to a few thousand friends. These tools are priced around $10-40 and request around 300 people per day - more will get an account banned by myspace.
Now Tila Tequila is a phanomen by herself and might never has used things like this, but still every system will be used to the max.

But the real question is of cause what does it finally bring to the table having a zillion friends? There is no interaction at all given, cause she or her team might never be able to stay in contact with these people on a regulary basis. You might have experienced the same for yourself with the few myspace friends you got, or the people on your AIM list. You got with maybe 1-10% a core connection, whom you know from real life and have a regulary contact with.

The key to activate myspace friends lies in working activly your list and in diversifying ways to communicate and interact on a constantly basis. The crucial shift is hiddin in moving up from beeing a myspace friend to getting at least a very little share in someones life.

Most artists you love had at least one very intense time interaction frame in your life. You listend to it on a constant basis and related to them during this period. Some never get over this phase, just think about the hardcore Elvis fans who are still around. But usually it takes between one week to a few month. After this initial phase, you keep the memories or emotions you connected with this music aware over the time.

One key is to initiate this phase, which is of cause more than difficult. But the more interactions you have with someone, the closer this person gets to your life and the higher the possibility might be to get it initiated.

Direct Marketer used these principles for ages and the more communication is shifting from this age of media push to an interaction based communication model, the more these get imporant to artists.

So here are Mr Buzz’s THREE Key Elements to use Myspace to it’s Maximum:

1-transfer myspace friends into other interaction chanels which are mass compatible (email, texting, instant messanger)

2- working the list (wasn’t it good old David Ogilvy who had this study about that only after 9 ads someone is willing to buy and only every third ad will be seen. So it takes 27 to a potential buy. An this was 19something, not in todays 24h spam age.)

3- be personal without faking it. It’s about caring (But Not T-H-A-T Much to quote Herb Cohen)

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First, congrats to Glenn @ Coolfer.com for beeing quoted by the Washington Post!

Their topic was Tila Tequila and her first steps in the music scene with the singel “I Love You”. It sold almost nothing and by almost nothing we are talking about Kfed numbers! She refused a major label deal and put out her record only as a digital release. Even through by beeing produced by Lil Jon and represtend by United Talent Agency she does it on her own and stays independent. (For how long…?)
Source:Washington Post

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I’m right now playing around with Twitter. It’s a really sweet tool, but unfortunately it still seems kinda buggy. I’m using AIM on my cell all the time and don’t ever turn it on at the computer at home (noone is interrupting you if you put your cell aside) and at work (noone can log your messages). Why I’m telling you this? Not to show you how paranoid I am, but because Twitter’s AIM verification doesn’t seem to work with my cell. Don’t ask me why but it’s kinda worthless to me if I can’t post through AIM. So you won’t find here this sweet little sidebar Twitter Box Etan runs there.

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The RIAA is really having hard time during the last days. First they were suing a 10 year old kid for downloading music, than three quarters of students ignore RIAA threats. It looks like they have a big big communications problem coming up. They are not at all able to communicate what they are doing besides suing around like a blind shark in a tank. The question is of cause what could be possible alternatives to the RIAA. Releasing all music under the creative commons?

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You might have wondered, you might have suspected it. There must be more behind Hip Hop besides someone jumping around on stage and saying some words which you might not even understand, telling you about some problems you never cared of cause you got enough going on with your own life. So some of these special paranormal documentary reporters ( Michael Moore, I can hear you…) finally got it on tape. The truth, and only the truth about the catfather of all Hip Hop superstars. Enjoy!

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