Another addition to my freaky geeky Youtube music video collection on here. It’s somewhat edgy, british, and with this not-that-serious-rap flavour, which makes hip hop quite enjoyable. Got something hasidic, doesn’t he?
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If you are an avid reader of this blog you might know my addiction for, let’s say not-that-usual music acts. The Cuban Brothers are one of them and the really interesting marketing idea behind this act is the combination of their band character. It seems to be a very balanced mixture between their music (funky latin pop), image (cuban gigolos) and everything salted with a good portion of irony.
They got, from a music marketing standpoint an interesting positioning:
Somewhat in between a fun and party band but without beeing lame. 99% of all these fun bands suck, no question asked. But these guys are some crazy Brits who pretend beeing Cuban. They put together a funny looking outfit, keep staight up in their characters and do at least, judged by the video, put together a really entertaining show. One of the few non embarrassing party bands:
Cuban Brothers Myspace Website
(I just thought it might be a good idea starting to put links in a posting about bands I’m writing about…)
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Each time I’m writing a new post I see the old draft. I once had the idea of putting up a Buddy Rich categorie on the blog, dedicated to this amazing drummer. There are so many videos around from his appearances he made on certain TV shows over his career. I might post a few tomorrow, cause he is definatley more a guy for Sundays. For today enjoy some kick ass street drummers from Chicago.
Oh btw, welcome to all stumbleupon’s. Just noticed I get a lot of traffic from over there today 
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So finally Google updated their Pagerank and … we ended up just with a PR3.
The funny thing is … Buzz Burster got a PR1 and without www its PR3. Geee this blogging stuff is intense…
That’s in fact quite lame and some bigger blogs by our lovley friends lost 1 to 3 page rank points.
Ehh, just in case you wonder, Pagerank is one of the factors, which define how good or bad a website actually is ranked through Google. It is a part of the Google ranking what so ever structure and all the geeks and nerds who are involved with website related stuff are waiting for the updates every 3-4 month like for Christmas.
Looks like we have to come up with some linking strategies. Anyone up for a link exchange?
Update: But, somehow Google gives us some love in their rankings. Looks like we made some progress in our rankings and we are finally back as the No1 result for … second life sux. haaaa
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BoingBoingpoints today to an interesting article over at The Variety. It’s about a study done by Edelman which claims that young people download movies and music because of the simpel fact, that they don’t belive to get the best for their money.
Of cause this old argument is still around and it might has it’s truth. Entertainment companies, especially in the music industry do almost nothing to clean up their image to the public. You might remember the Rootkit case with SonyBMG or all the payola storys. In these cases the public wants some action. In no other industry a Ceo or VP could get away with it without consequences. Over at SonyBMG even the guy, who was the VP of New Media (Thomas Hesse) got promoted not that long after the Rootkit case.
It might be a bit, let’s say demagogic, but the fact that noone goes on the streets, doesn’t mean that noone would not expect some actions. Keeping the doors closed and not stating the point hurts the image on the long run.
To quote the Variety article:
“…in France and the U.K., media and entertainment companies ranked behind only insurance companies in terms of the public’s distrust.”
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When I first watched this, it reminded me that much on… the good old hitsdailydouble cartoons. Somehow, is it the voice or the cartoon animation?
So it looks like someone in some remote little office at Interscope with a sign at the door saying something like “online promotion guy” had the bright and brilliant idea to put out a Queens of the Stone Age - Sick Sick Sick pre promotion viral buzz what so ever video (leaking it as an mp3 to some music blog might have been the other alternative he he). The clip is not that bad in the beginning, but got no climax or joke or what so ever. Try it harder next time and it might get more than just 9.900 youtube plays…
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Success has it’s dark side and these two characters really show how it can destroy someones life. It is an interview between Lars Ulrich and Dave Mustaine about - Megadeth and Metallica time. Mustaine got kicked out from Metallica a zillion years ago and he still hangs around like a lifeless something, complaining how bad life had been to him. It always frightens me when people are living that much in their past, without real emotions, just despair. Looks like he has still to go a long way in his therapy process.
I’m really by all means no metal head, but this is… EMO!
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I stayed away from it for quite a long time, but somehow this is a reason enough to get my hands again on some political marketing thoughts.
So according to the lates web buzz Hillary Clinton is going South, or let’s just say talking in a southern accent. It sounds really weird hearing her talking in this style, people of cause on the web start bashing her for disciminating, racial issures and the whole story.
Truth might be, that her reasearch analysts found out, that her New Yorker’ish tough girl attitude did some hurt to her ratings in the southern districts, so their Rover’esk like strategy heads came up with the brilliant idea of letting her fake it. But in this case the “fake it, till you make it” might definatleys hurt her in the long run.
Marketing and branding in such surroundings is more than a difficult task and changing a person in such an obvious way, might not only be bad political marketing, but also sending the wrong signals. I don’t wanna stand in her flip-flops next time she is holding a speech in New York hehe
(Via http://michellemalkin.com)
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You might have seen some time ago at boingboing.net the laser computer keybord. A little black box projecting a keyboard on any surface. Now a company from Japan developed a music Keyboard through the same system. Well, if you are able to play piano (or got somehow kicked to piano lessons when you were 4yo ehmm…) it seems to be just a stupid little gadget with no use at all. But for geeks it is certainly something amazing to play around. Technically it works that a camera checks through a infrared laser module which keys are touched. But, unfortunately it doesn’t even support midi yet…
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